Branding and promotional campaign for New Orleans Bike Week 2016, the first major bike rally held in the city since Katrina. “A Rally With a Cause,” the website was designed to not only promote ticket sales, event details, and vendor and sponsor information, but enable participants to donate to SBP and the Disabled American Veterans New Orleans Chapter.
The crew attended local bike rallies as part of the initial exploratory research phase, while collecting video footage and photographs used for both the website and adjacent social media campaign. Since this was the first of its kind, the strategy was to design and build the brand, then grow it in subsequent years.
Branding, Motion & Film, Web